Google, the search engine ‘KING’ is once again here with a new update to their search algorithm, the Google Penguin 2.1. Now, the site and blog owners are once again asking that will it affect them or not. By estimates it is said that the Penguin Update affects around 3.1% search queries, and though this number seems small it affects many sites around the globe.
Glenn Gabe at G-Squared Interactive analyzed 26 impacted websites and told that the Google Penguin 2.1 had a much greater effect than its predecessor. So, let us get to know why these sites were affected by the update.
Google Penguin algorithm mainly monitors and affects spam links. It analyzes various types of spam links and the results given by Gabe provided the following culprits of link spam:
It includes comments in forums with exact match anchor text links.
It includes the biographies of the forum users containing match anchor text links.
Blogs that don’t add no-follow to the links posted. Being listed on do-follow resource sites can absolutely send Google a signal that you are trying to game links, and that’s not good at all for your site at all.
It happens when your blogroll links go wrong. If you are not good enough at determining the nature of the links, you can contact an SEO expert.
It includes the spam directories used by you in the past, but you are unaware that you still have links to them. No-Follow them as soon as possible.
According to Gabe, Google Penguin targets these links even if they are not followed. Naughty Google!
Negative SEO techniques are also affected by Google Penguin 2.1 to a great extent. Classified websites showing up with heavy unnatural links leading to destination websites are also a target of Mr. Google!
Now if your blog or site is affected, for sure you are in a hurry to be out of this as soon as possible. You are sure enough in a hurry to clean up all the spam and prove to be innocent again in the eyes of Google.
So, here are the top 5 recommended steps you must take in order to heal your site if you have been hit by Google Penguin 2.1:
Follow these steps and I’m sure you will be able to quickly able to heal yourself if you are hit by Google Penguin 2.1.
The Google Penguin 2.1 has been out for longer than a month. If you are not affected by now you need not worry. But, if you are affected the above mentioned steps might certainly help you to recover from the hit!
We can conclude from the above that Google can change its algorithms whenever it wants. It is us who should update ourselves and get rid of all those spam that is declining our search rankings.
Feel free to leave your opinions about Google Penguin 2.1 in comments below.
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